Культура и время перемен
Электронный научный журнал

Социологические науки
Development and promotion of an ecological urban tour (on the example of the resort city of Sochi)
Gerashchenko I.N. 1, Loza A.A. 1

1. Krasnodar state institute of culture

Abstract:

The article considers the main process of developing and promoting the author´s excursion on the example of the tourist product «Cradle of Japanese Breath» in the park «Russian-Japanese Friendship» (Sochi). The results of the analysis of the stages of development of the excursion product are reflected. The developed concept, the map of the excursion, the plan of promotion of the excursion product in the domestic market of tourist and excursion services and the author´s advertising materials are presented. The economic efficiency of the implementation of the developed tourist product is proved.

Keywords: excursion, development, tourist product, Sochi, promotion, efficiency

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