Искусствоведение
Features of design-projecting of a city or region brand name
Marchenko M.N. 1, Chekal A.A. 1
1. Kuban state university
Abstract:
This article discusses the features of design-projecting of a city or region brand name, using examples of brand of the cities of Anapa and Murmansk, as well as the brand of the Krasnodar region.
Keywords: territorial brand design, territorial brand, tourism development, communication, stage, brand name
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